E-Tourism Frontiers Summit TakeAways
NightsBridge attended the annual E-Tourism Fontiers Summit at the CTICC in Cape Town on the 13th & 14th of September and were once again reminded about the power of online channels in the future of the travel industry. Below are some of the key points we took from the Summit.
Let’s start with a definition of E-Tourism:
COMMUNICATE the right
CONTENT across a variety of
CHANNELS to the best value
CLIENTS who will
CONVERT to sale and keep
COMING BACK!
Reaching Your Customer
- 58% of all travel is researched, booked, bought & sold online
- 96% of all travellers start their research on the internet
- The tour operator model is diminishing to the extent that 24 major tour operators in the UK were declared bankrupt during 2011
- 40% of all time online is spent on social networking - making it more powerful and popular than TV and print media combined
Future travellers will travel less and expect more. They will not buy products, but experiences. You as provider will need to improve the value of what you sell. Read more 
E-Tourism Africa Summit: Cape Town, Sept 13-14
The summit includes excellent speakers including Damian Cook, CEO of E Tourism Frontiers
Africa’s largest online Travel and Tourism event – the 5th annual E-Tourism Africa Summit, will be held at the Cape Town International Convention Centre on the 13th and 14th of September 2012. NightsBridge customers get a special rate of R2,000 per person, the normal cost is R3,000 per delegate.
The summit is packed with excellent speakers and presentations from some of the world’s leading online travel companies – including Trip Advisor, Expedia, Facebook, YouTube and NightsBridge!
Neil Emerick will deliver the NightsBridge presentation on our latest achievements and future plans. There will be sessions covering Facebook campaigning for tourism and mobile travel apps.
The second day of the summit offers a range of practical seminars on optimising bookings, managing e-commerce, social media marketing and more. All delegates attending the summit will receive the new Online Tourism textbook, especially written for the South African market and sponsored by South African Tourism.
Any NightsBridge client wanting to attend the E-Tourism Frontiers Summit should first email info@e-tourismfrontiers.com to request the discount code and then register online here: http://www.regonline.co.uk/Register/Checkin.aspx?EventID=1110129. For more information visit www.e-tourismfrontiers.com or phone +254 727 532 250. Hope to see you there!
