Even if you’re on lots of online travel agent sites and specialised accommodation sites, your own web site is the most important marketing tool you have. Obviously, a direct booking from your own site — where you don’t pay any commission to a third party — is first prize for your marketing efforts.
With the help of some experienced colleagues in the industry, here are some tips on what visitors look for on your B&B, guest house or hotel website.
1. Lots of good, big photos
People are doing a lot of research online before they book. They will generally compare at least 4 to 5 web sites and photos create the first impression for them. Since research is about learning facts, bear in mind that up to 60% of people are visual learners. They need pictures to tell the story.