Skip to content

Posts tagged ‘OTA’

6
Sep

International Exposure – Easier Than You Thought!

Managing an accommodation establishment is hard work. Between housekeeping, purchasing, financials and customer service you might battle to find time for marketing efforts at all, never mind getting your name into line of sight of the internet-browsing potential client. Of course, various channels are available through which you can do this, but updating and maintaining each of these simply becomes too much to deal with on a daily basis.

One Click provides Global Exposure:

NightsBridge offers you a one-stop shop where you update your details and availability and the system pushes this information through to any channel you are linked to through it. Some of the larger international channels include Expedia, Venere, Hotels.com, Agoda and Booking.com.

Plus there are almost 200 additional channels to choose from, which in turn means your establishment appears to and is immediately bookable by thousands of online travellers.

No more double bookings because you forgot to take a room off a channel.
No more continuous updating of details and availability.
NightsBridge saves you time and money – two very precious assets in your line of work.

Read more »

22
Aug

The Billboard Effect – How Online Travel Agents help your visibility online

Get visible online

Online Travel Agencies (OTAs) – Booking.com, Expedia, Lastminute.com, Venere, Rates to Go, and so on – offer free advertising, and it’s good to list with many of them. It’s known as the Billboard Effect, and it brings bookings, and drives traffic to your website.

But it’s a pain to update these sites manually.

If you’re a nightsbridge user, though, the problem is easily solved: the system pushes the data to all the different sites you want to maintain.

The OTAs spend vast amounts of money on search engine optimisation and pay-per-click advertising, which makes it easy for people to find them online. They also spend heavily on developing their brands, so that people can search using a brand they trust, and use the booking process and the backup that they’ve come to know.

The OTAs take commission, but they don’t charge you to list with them – and this billboard advertising is what adds the greatest value. Many people search on these sites, but don’t book on them: they find out who has availability, and then search directly for the properties they like, often going to the B&B or guest house’s own website. Read more »

Follow

Get every new post delivered to your Inbox.

Join 567 other followers