International Exposure – Easier Than You Thought!
Managing an accommodation establishment is hard work.
Between housekeeping, purchasing, financials and customer service you might battle to find time for marketing efforts at all, never mind getting your name into line of sight of the internet-browsing potential client. Of course, various channels are available through which you can do this, but updating and maintaining each of these simply becomes too much to deal with on a daily basis.
One Click provides Global Exposure:
NightsBridge offers you a one-stop shop where you update your details and availability and the system pushes this information through to any channel you are linked to through it. Some of the larger international channels include Expedia, Venere, Hotels.com, Agoda and Booking.com.
Plus there are almost 200 additional channels to choose from, which in turn means your establishment appears to and is immediately bookable by thousands of online travellers.
No more double bookings because you forgot to take a room off a channel.
No more continuous updating of details and availability.
NightsBridge saves you time and money – two very precious assets in your line of work.
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Walking in Your Shoes: NightsBridge saves me time
“The key to ensuring a return visit is to spend as much face-time with your guests as possible.”
This is one of the tips Andrew Empey of Hout Bay View had to share when Peter Graham-Parker from the NightsBridge offices paid them a visit.
NightsBridge is used in conjunction with Hotelier at this establishment and Andrew had high praise for the support he receives when he phones in to the NightsBridge offices. This ensures that his questions are answered swiftly, which leaves him with more time to interact with his guests and focus on marketing through the various NightsBridge channels.
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Improve visibility and bookings from partner sites
You have set up your property with to the various sites available via NightsBridge and added the booking button to your website. Now what? How can you get more bookings?
Remember that your business is competing with hundreds of other properties that may have more convenient locations, competitive prices and larger marketing budgets. If the bookings don’t just come streaming in, you may have some work to do on how you present yourself online. Here’s some tips from a few of our partner sites to improve your visibility on their websites and hopefully increase the number of bookings.
The most important item noted by all of our partners is to ensure that you upload appealing photographs of your property. Many also encourage you to add more images using their photo gallery functionality. “Ensuring that you have high quality, professional pictures will correlate directly to increased bookings. We know from our website statistics that a good set of photos can more than double your enquiry rate” says Marcel van de Ghinste, Director of TravelGround.com. When you are choosing your images remember that you are selling what the guest is going to experience, not just the facilities on site.



