Walking in Your Shoes: Value of Online Marketing
We enjoyed a day with the team at The One 8 Hotel
During April we kicked off our ‘Walking in Your Shoes’ initiative, with the aim to get our support and technical personnel to experience the industry firsthand at some of our valued client establishments. In this second installment of the series (read about Feroza’s day), we will find out what Tanya Normandeau discovered during her day at the The One 8 Hotel.
“My first impressions of the hotel were very positive. The feel is modern and the rooms simply gorgeous. All of the personnel on duty were competent and friendly and walked the extra mile to help their customers. I sat down with the owner to discuss his vision and focus.”
The Billboard Effect – How Online Travel Agents help your visibility online
Online Travel Agencies (OTAs) – Booking.com, Expedia, Lastminute.com, Venere, Rates to Go, and so on – offer free advertising, and it’s good to list with many of them. It’s known as the Billboard Effect, and it brings bookings, and drives traffic to your website.
But it’s a pain to update these sites manually.
If you’re a nightsbridge user, though, the problem is easily solved: the system pushes the data to all the different sites you want to maintain.
The OTAs spend vast amounts of money on search engine optimisation and pay-per-click advertising, which makes it easy for people to find them online. They also spend heavily on developing their brands, so that people can search using a brand they trust, and use the booking process and the backup that they’ve come to know.
The OTAs take commission, but they don’t charge you to list with them – and this billboard advertising is what adds the greatest value. Many people search on these sites, but don’t book on them: they find out who has availability, and then search directly for the properties they like, often going to the B&B or guest house’s own website. Read more 
