Online Travel Agencies (OTAs) – Booking.com, Expedia, Lastminute.com, Venere, Rates to Go, and so on – offer free advertising, and it’s good to list with many of them. It’s known as the Billboard Effect, and it brings bookings, and drives traffic to your website.
But it’s a pain to update these sites manually.
If you’re a nightsbridge user, though, the problem is easily solved: the system pushes the data to all the different sites you want to maintain.
The OTAs spend vast amounts of money on search engine optimisation and pay-per-click advertising, which makes it easy for people to find them online. They also spend heavily on developing their brands, so that people can search using a brand they trust, and use the booking process and the backup that they’ve come to know.
The OTAs take commission, but they don’t charge you to list with them – and this billboard advertising is what adds the greatest value. Many people search on these sites, but don’t book on them: they find out who has availability, and then search directly for the properties they like, often going to the B&B or guest house’s own website. Read more