Sally Kariuki, director of Khweza B&B and a NightsBridge client, has been very successful on Facebook in getting followers and generating bookings. We asked her to share her thoughts and tips about how she uses Facebook to market and sell her establishment. This is what Sally had to say:
How long have you been using social media for your business and what made you start using it?
I started using social media in April 2009, which is when we opened Khweza B&B. I was trying to maximize on inexpensive marketing tools to promote Khweza, before going to the more expensive ones. Facebook is free, so I grabbed the opportunity!
What have you found to be the biggest impact of using social media?
I love the viral effect of social media. One moment you have 100 followers, the next 500 and the number keeps growing without much effort on my part. It’s free publicity.
“The key to ensuring a return visit is to spend as much face-time with your guests as possible.”
This is one of the tips Andrew Empey of Hout Bay View had to share when Peter Graham-Parker from the NightsBridge offices paid them a visit.
NightsBridge is used in conjunction with Hotelier at this establishment and Andrew had high praise for the support he receives when he phones in to the NightsBridge offices. This ensures that his questions are answered swiftly, which leaves him with more time to interact with his guests and focus on marketing through the various NightsBridge channels.
Yes, it’s true! NightsBridge has created a great app for Facebook that allows you to take online bookings directly from your Facebook page. As far as we know, we’re the first South African company to make this facility available.
Competitively priced as always (at R20 a month), we’d say it’s the most cost-effective Facebook booking app you’ll find anywhere.
You can add the BookNow Button to your Facebook page by following the simple instructions from our page.
Click here to Add a BookNow Button.: