E-Tourism Africa Summit: Cape Town, Sept 13-14
The summit includes excellent speakers including Damian Cook, CEO of E Tourism Frontiers
Africa’s largest online Travel and Tourism event – the 5th annual E-Tourism Africa Summit, will be held at the Cape Town International Convention Centre on the 13th and 14th of September 2012. NightsBridge customers get a special rate of R2,000 per person, the normal cost is R3,000 per delegate.
The summit is packed with excellent speakers and presentations from some of the world’s leading online travel companies – including Trip Advisor, Expedia, Facebook, YouTube and NightsBridge!
Neil Emerick will deliver the NightsBridge presentation on our latest achievements and future plans. There will be sessions covering Facebook campaigning for tourism and mobile travel apps.
The second day of the summit offers a range of practical seminars on optimising bookings, managing e-commerce, social media marketing and more. All delegates attending the summit will receive the new Online Tourism textbook, especially written for the South African market and sponsored by South African Tourism.
Any NightsBridge client wanting to attend the E-Tourism Frontiers Summit should first email info@e-tourismfrontiers.com to request the discount code and then register online here: http://www.regonline.co.uk/Register/Checkin.aspx?EventID=1110129. For more information visit www.e-tourismfrontiers.com or phone +254 727 532 250. Hope to see you there!
Improve visibility and bookings from partner sites
You have set up your property with to the various sites available via NightsBridge and added the booking button to your website. Now what? How can you get more bookings?
Remember that your business is competing with hundreds of other properties that may have more convenient locations, competitive prices and larger marketing budgets. If the bookings don’t just come streaming in, you may have some work to do on how you present yourself online. Here’s some tips from a few of our partner sites to improve your visibility on their websites and hopefully increase the number of bookings.
The most important item noted by all of our partners is to ensure that you upload appealing photographs of your property. Many also encourage you to add more images using their photo gallery functionality. “Ensuring that you have high quality, professional pictures will correlate directly to increased bookings. We know from our website statistics that a good set of photos can more than double your enquiry rate” says Marcel van de Ghinste, Director of TravelGround.com. When you are choosing your images remember that you are selling what the guest is going to experience, not just the facilities on site.
