Your establishment website probably cost you a lot of money to put in place, and in return it should provide a return on this investment by earning income! We share 5 tips on making your site work harder.
Take a careful look at the first impression your site creates. Who is the site aimed at? Is it overpopulated with search terms for SEO? Remember, it is not Google that will come to stay! Sure you want the search engines to guide people to your site, but visitors will pick up on this and might get irritated by overuse of certain phrases.
Your site should be aimed at getting 3 important factors across in the shortest possible time:
2. Comfort and
3. Value Read more
We asked Dave Jack to give us some advice on hospitality insurance especially with reference to the damage caused by natural disasters. Dave is a director of BnB Sure, a specialist hospitality insurance company that offers customised insurance for B&B and Guesthouse accommodation. This is what he had to say:
All too often we hear “It’ll never happen to me” and when it does happen the comment is usually “I don’t know how it happened”. In some cases it is possible to lessen the chances, in others it is almost impossible to do anything about it and in many cases Mother Nature is involved. Read more
NightsBridge is proud to announce full integration with 2 more Property Management Systems, namely Micros Opera and ResRequest. This enables even more establishments to distribute their availability through NightsBridge’s extensive network of local and international marketing channels.
If you want to take realtime bookings online and update your websites or agents with live availability data, your inventory needs to be updated somewhere. The best place to get the availability information is the system where you add all your bookings. E.g. when you get an email or phone booking, it goes into your front-office booking system (Property Management System, or PMS). Read more
The Consumer Protection Act came into force in South Africa in 2011. Basically this is an act that protects consumers and brings legislation in South Africa in line with the legislation that exists in many first world countries.
It means that the consumer is entitled to get what he expects. So be aware of the expectations you raise if there is a possibility that you can’t fulfil them.
This includes overbooking since you are then contracting to sell a room which you actually don’t have available. Read more
“No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.” ~ Jay Baer, Convince and Convert
Regular, relevant and useful content published on your website will ensure that visitors will want to share items from it, revisit it and be comfortable enough to book through it.
If people spend more time on your site, they are more likely to become a customer. Provide them with useful information to read through and they will be more likely to book online. The simplest way to group all of this additional content together is in blog format. Read more