Your website is set up, looking great and is fully functional with a booking link to encourage online bookings. Well done! The hard work is over now, right? Mmmm not quite…
What Does My Website Look Like on a Mobile Phone?
Have you tried to access your stunning site from a mobile phone’s browser? Yes, it will definitely show up. But chances are it will:
* display pretty horribly on the screen
* possibly not load completely or very slow
* be missing some features that don’t translate well to mobile
The problem is the limited amount of screen space on a mobile device. The phone or tablet will either shrink everything or display it in regular size which will mean you’ll have to scroll up and down and sideways to see any of the information. All in all – not a very user-friendly experience! Read more
As we discussed in our previous blog post, rich content is very important in all your online marketing efforts.
With printed content you work on it once and leave it at that. Online content is more like a living, breathing sales person for your property. It is your job to make sure your ‘sales person’ is updated, polished and creates a great impression.
Let’s discuss a few more tips on upgrading what you have online at the moment: Read more
“Content is not just king, it is the emperor of all things electronic”
~ Rupert Murdoch, 2010
It is becoming more and more important to have rich content (photographs, videos and text) available to a potential guest surfing the net. The online world is changing so fast that one of these days a guest will choose between you and your competitor only based on what you have uploaded to the Web. You only have a few seconds to capture attention, so make sure your content would capture yours if you were simply browsing. Read more
Your establishment website probably cost you a lot of money to put in place, and in return it should provide a return on this investment by earning income! We share 5 tips on making your site work harder.
1. Don’t over-SEO
Take a careful look at the first impression your site creates. Who is the site aimed at? Is it overpopulated with search terms for SEO? Remember, it is not Google that will come to stay! Sure you want the search engines to guide people to your site, but visitors will pick up on this and might get irritated by overuse of certain phrases.
Your site should be aimed at getting 3 important factors across in the shortest possible time:
2. Comfort and
3. Value Read more
“No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.” ~ Jay Baer, Convince and Convert
The Phantom Forest Eco Reserve’s blog posts include mouthwatering recipies and green living tips
Regular, relevant and useful content published on your website will ensure that visitors will want to share items from it, revisit it and be comfortable enough to book through it.
If people spend more time on your site, they are more likely to become a customer. Provide them with useful information to read through and they will be more likely to book online. The simplest way to group all of this additional content together is in blog format. Read more
The Knysna Country House website has a Book Online link to NightsBridge on every page of its website
Erik Ekkelkamp and Ypie Kingma from Knysna Country House have been very successful in generating direct online bookings using NightsBridge. We asked Erik and Ypie to share their tips about how they use NightsBridge as a marketing, sales and business management tool. This is what they had to say:
How long have you been using NightsBridge?
We have been using the NightsBridge front desk booking system, online distribution tools as well as the booking link on our website since December 2010. NightsBridge was already installed when we took over our property. Ypie had used NightsBridge at another B&B for four years already.
What have you found to be the best position for the online booking feature on your website?
We have a “Book Online” link on every page of our website. This is located prominently on the right under the main image. We think that it is important that this link is on every page to increase direct online bookings.
Approximately how many channels do you link to via the NightsBridge links manager?
We link to about 30 different channels. Read more